It’s that final point of honesty, which Grant Moir, Executive Director – Governance at The R&A, was keen to stress, speaking ahead of the announcement.

“Our aim here is to help golfers better understand the behaviours and actions that are a breach of the rules, to emphasise that deliberately breaching these rules is unacceptable and to call out deliberate manipulation for what it is: which is cheating,” Moir said.

“I’d like to emphasise that we don’t think for a minute there are many golfers abusing the system to gain an unfair advantage, but we recognise that even if a small number are doing this, it can impact on the enjoyment of golf and it negatively impacts on the golfer’s opinion of WHS.

“The R&A along with the USGA need to monitor WHS closely and through our research, it’s clear that in Great Britain and Ireland, there are some concerns around the system and particularly the perception that there may be a small minority of players that are manipulating the system.”

As Moir alluded to, handicap manipulation is a common concern amongst competitive golfers in GB&I.

The perception is that some golfers use general play scores to submit scores that will take their handicap index higher than their actual ability. Then, when it comes to competitive golf, they play to their real potential, scooping up often lucrative prizes.

On the other end of the spectrum, some golfers might cheat the system to take their handicap lower than what it should be, in an effort to qualify for elite amateur events, although the R&A and national bodies haven’t found this to be too prevalent.

The campaign comes on the back of a survey, where Moir explained that two main concerns had been raised.

“We did a survey last year, we had 72,000 responses, it was a global survey, but a large portion of those responses were from GB&I,” he said.

“The outlook generally was very positive, but there was two key themes from the GB&I respondents. One of them was this perception and concern that there was handicap manipulation through general play scores, and secondly, that handicap committees needed more support to carry out their role effectively.”

On handicap committees and their role in ensuring fairness of competitions, Moir encouraged clubs to undertake regular reviews of players’ handicaps and to flag up any concerns that they may have.

“Clubs are encouraged to review all member’s handicaps at least once a year,” Moir said.

“The system should flag up any abnormalities, any things that could be considered to be suspicious. That doesn’t always mean it is suspicious. People improve or they get worse for various reasons, but if there is a concern, there is the ability to raise that with the player, to seek explanation for why there may be these discrepancies.

“It’s not easy being on a handicap committee in your own club and dealing with difficult situations like that. The more support they can get from the system itself and the national bodies, which I know they provide, is hugely important.  To a certain extent, it relies on the handicap committees to be prepared to undertake those reviews and to raise the difficult questions should something out of the norm arise.”