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Inspirational Scottish golfing duo tee up 'pioneering' Tuesday Links venture

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By Martin Dempster - The Scotsman

Bailey and Stephen loving life in golf despite giving up on dream to be professional stars

Catriona

Matthew in particular but also the likes of Janice Moodie, Mhairi McKay

and Kathryn Imrie were the main role models in Scottish women’s golf at

one time as they carved out careers on the LPGA Tour, and now Gemma

Dryburgh is the player providing the biggest inspiration as she flies

the Saltire on the US circuit.

It’s

not just through playing the game, though, that young Scottish girls

and women are being shown how the sport can provide a platform for

successful careers. Just look at Iona Stephen and Rosie Bailey, both of

whom dreamt of going all the way to the top of the ladders as tour

professionals but turned to different career paths in golf and have now

joined forces to launch a “pioneering” business.

Stephen is a familiar face in the game as part of the Sky Sports Golf

team after breaking into the broadcasting business following a wrist

injury that curtailed her professional career. Bailey, meanwhile, worked

as a partnership director for the DP World Tour then had a spell as a

strategic project manager for Ryder Cup Europe. As Rosie Niven, she won

the Ladies British Amateur Stroke Play Championship in 2008 at a time

when The R&A event was dominated by Scots but, although probably

good enough to give it a go, wasn’t tempted by a switch to the paid

ranks.

The pair became friends through golf and their shared passion for the

game. After first properly chatting about it during a game together at

Denham Golf Club in Uxbridge, they have co-founded Tuesday Links, a new

travel company for women, with the inaugural journeys to Scotland having

been planned for this year.

“We are super-excited,” Bailey told The Scotsman.

“Iona and I have been working on this quietly in the background for

pretty much a year now. We’ve been doing a lot of reaching out to our

network and speaking to some contacts and we just felt we are ready to

build on that and establish our credibility and distribution, hence our

official launch this week, which is timed quite nicely with

International Women’s Day on Sunday.

“A

big part of where our hearts are is around supporting other girls and

women in Scotland getting into the world of golf, whether that is

playing or in business and industry opportunities. If we can do anything

to help to get the message out there, that’s important to us.”

An initiative which forms part of the St Andrews-based governing body’s

ongoing commitment to The Women in Golf Charter, The R&A Women in

Golf Leadership Programme has, in the eyes of both Bailey and Stephen,

become an important platform for empowering women and supporting greater

diversity and inclusion across all levels of the sport.

‘I still think we have a long way to go in women’s game’

“Although

there are more and more women coming into the game, I still think we

have a long way to go,” observed Stephen, who grew up near St Andrews,

went to St Andrews University and still has a strong connection with the

Auld Grey Toun. “Even just last week, I was giving a talk at the Marlow

Rotary Club and they were asking me about my experiences of women in

golf and, unfortunately, I can still think of so many times where I

turned up on golf days etc and be the only woman in the room out of 300.

“The

R&A Women in Golf Leadership Programme is about helping women

understand that there is more than just one route of being a

professional golfer available to them in the golf industry. As a woman

in golf, you can do so many things. You can be a manager. You could go

into the coaching side of things. You could go into the hospitality side

of things or the branding or the marketing.

“Rosie

and I have had a taste of playing the game at the top level and

obviously our careers moved us into slightly different paths but

parallel paths on the tour. Now we are creating something of our own. I

think that is quite powerful as well and can hopefully inspire other

women to think about what they could possibly create in this golf space

as well and not just be there to fill a seat at the table but to create

change and help to continue to grow the impact women have always had in

the game of golf.”

As

a member of Crieff, Bailey came through the Scottish Golf ranks at a

time when Karyn Dallas was the national women’s coach. She also had a

spell at UC Berkeley when Anne Walker, now working wonders at Stanford,

was the assistant coach.

“Golf

is the greatest gift of my life,” she declared. “I had been with the DP

World Tour quite a long time and I had always wanted to create

something myself. I felt compelled to do something in the women’s golf

space and, in the last couple of years, there has been a build up and

excitement in the women’s game with participation on the rise and it

felt the timing was right.”

Iona Stephen tees off on the 18th on the Old Course at St Andrews, where she has a strong connection | Contributed

On

coming up with the idea for Tuesday Links - the name is a nod to what

is traditionally ladies' day at golf clubs - and working in tandem with

Stephen to get it to the launch stage, she added: “I sat next to a lady

on a flight 18 months ago who was flying in from Illinois. She hadn’t

had a passport before, was in her 50s and was landing into Edinburgh to

meet a group of ladies she’d never met before and she was going

horse-back riding up the west coast of Scotland. For her, it was an

absolute bucket-list. She said ‘I’ve not done something for myself in so

long as I am so ready and excited for this’.

‘I felt there was space and an opportunity’

“It

sparked this idea and I did a whole bunch of research on the back of

that. Looking at the golf market base in Scotland in particular, I just

felt there was space and an opportunity for something with a bit more

female-minded approach and bit more holistic in terms of travel

experiences. So golf being the core but actually it is about the whole

experience of being in Scotland.”

It sounds as though two very proud Scots who just love golf have come up with a great idea.